This week at a glance: 247 active members, attendance up 8% month-over-month. Revenue tracking at $12,450 MRR.

Members needing attention:

• 3 at-risk members with declining engagement
• 2 trial members approaching conversion window (day 11 of 14)
• 1 member approaching 250-class milestone

Opportunities:

• James C. and Emma W. are upsell-ready (trial → monthly, both averaging 4+ classes/week)
• Sarah M. hits 250 classes this week — milestone SMS + Google review request queued

Recommendation: Consider adding a second CrewFit session on Monday mornings — the 6:15am slot has been 95%+ full for 3 consecutive weeks.